Does influencer SEO benefits exist? Quite a few people asking me this when we are building a marketing strategy together. In today’s digital marketing world, the clout of influencers is more than just a trend—it's a potent force that can…
What is a Session in GA4? A Weekly Sessions Discrepancy is one of the most common issues in GA4. Or if I want to make more realistic this is the most common question that business users who review your report…
Differences Between Bounce Rate & Engagement Rate in GA4? Google Analytics 4 (GA4) introduces a new analytics paradigm, shifting how user interactions and website performance are measured. Among the key metrics, bounce rate and engagement rate stand out, each offering…
In today’s world, data is everywhere. From small startups to multinational corporations, data plays a crucial role in decision-making and strategic planning. But what is it really like to work with data all day, especially in a digital agency setting?…
Setting up a staging environment for Google Analytics 4 (GA4) is an essential step for any business serious about accurately tracking and analyzing their website data. A staging environment allows you to test changes, configurations, or updates before they go…
WordPress is one of the most popular content management systems (CMS) in the world, powering millions of websites across the globe. Google Analytics, on the other hand, is a powerhouse tool for understanding website traffic, user behavior, and various other…
In a digital era where an online presence is indispensable, choosing the right platform for website development is a pivotal decision for any business. Enter WordPress: a world-renowned content management system (CMS) known for its versatility, user-friendly interface, and a…
Creating a strong online presence is a pivotal step in any business's journey to success. While numerous web development options are available, WordPress and custom web development stand out as two of the most prevalent choices. Each path offers distinct…
As the digital landscape continues to evolve at a breakneck pace, Artificial Intelligence (AI) is rapidly becoming a cornerstone of web development. By incorporating AI into the web development process, developers are unlocking new realms of possibility, efficiency, and innovation.…
Artificial Intelligence (AI) is not just revolutionizing industries; it's fundamentally reshaping the way we approach digital marketing. From machine learning to natural language processing, AI is enabling marketers to craft strategies that are more personalized, efficient, and impactful than ever…